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Netflix Pivots to Theatre With Greta Gerwig’s New Movie: Opportunities and...
Over the years, Netflix has repeatedly reversed course on key strategies, from advertising to password-sharing to binge releases and live sports. Companies will always take hard stances until markets...
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By the Numbers: Exactly How Popular Is Netflix’s ‘Squid Game’ 2?
Not to be too hyperbolic, but Squid Game Season 1 stands as one of Netflix’s most important and impactful television shows ever. The too-close-for-comfort dystopian thriller cleverly spins...
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Forget Streaming Bundles—the Future is About ‘Ecosystem Bundling’
I’ve always been fascinated by metamorphosis—a tadpole becomes a frog, or a caterpillar becomes a butterfly. Why do living creatures need to change form as they mature? Do environments demand constant...
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‘The White Lotus’ Shows HBO Still Has Its Magic in the Franchise Era
HBO and Max (wisely) embrace the power of franchise IP. This year, A Knight of the Seven Kingdoms, the third live-action TV series set in the Game of Thrones universe, will premiere on HBO, following...
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Apple TV+ Chief Unpacks Costly Content Strategy with ‘Severance’ Director
Quality over quantity has long been the mantra of Apple TV+, which provides a fraction of the programming offered by its rivals despite pouring billions into its content. Eddy Cue, Apple’s head of...
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